Andrés Plashal

I’ve spent two decades building marketing systems for B2B firms and SEC-regulated wealth advisors. Currently Director of Performance Marketing at an award-winning RIA, where I architected the firm’s Assistive Agent Optimization (AAO) program. The program produced 122 AI engine citations across major engines in 14 days, ranked the firm #1 in its niche on a 50-prompt positioning basket, and was the only firm of four in a comparative YMYL audit to enumerate AI crawlers explicitly (12 bots in robots.txt, 96-entry llms.txt).

My work sits at the intersection of performance marketing, data engineering, and AI. I build the infrastructure that makes marketing measurable: revenue attribution, predictive analytics, automation pipelines, and content systems designed to compound results over time.

Previously served as Executive Marketing Advisor at MediaWow Partners. Published researcher (SCTE/NCTA) on WiFi telemetry optimization. Founder of Bayesian & Priors, LLC. (baypri.ai), a marketing science consultancy bridging Bayesian Marketing Mix Models with AI agent channel measurement. Based in the United States.